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Business Opportunities for the Election Year
Regardless of your political affiliation or the size of the race, it's nearly impossible to avoid the surge of political campaigns. Everywhere you look, there are yard signs, apparel, and media promoting various candidates. While for some industries, an election year might mean a potential slowdown in sales, for businesses in personalization and sign-making, it’s a golden opportunity.
Political campaigns require a vast array of campaign specific products, making election season a prime time for businesses that specialize in custom merchandise. From custom yard signs to campaign apparel, the demand for personalized items skyrockets. By capitalizing on these trends, your personalization business or sign company can make some serious sales during this period!
Whether it’s a major political event like a national convention, or a small, local rally for a ballot issue, there are a variety of products that that capture the attention of both attendees and the public ranging from signs and apparel to buttons, pins, and bags. These products not only serve as promotional tools but also offer inspiration for future local election projects that you may capture some business from as well. Here’s a closer look at some of the trending items!
1. Custom Yard Signs: The classic yard sign is the staple of any political campaign. Purchase the corrugated plastic sheet pre-cut to the standard 24” x 18” size and H-stakes separately or try our 4MM corrugated plastic sheet with “H” Step stakes kit
2. Campaign Apparel: Personalized apparel can be a big seller, especially if you offer unique designs or options for local candidates. The popularity of hats and other wearable items have skyrocketed in recent years at political rallies and events.
Creating custom caps and apparel is easy with the right cap press and printing process. Depending on your budget and level of demand, you can create campaign apparel and caps with sublimation, heat transfer, or direct-to-film technologies!
• If you’re ready to sell campaign apparel, but working on a limited budget, sublimation is a great place to start! Check out the cap & heat press bundle.
• If your budget is a little bigger, you may be interested in adding the capability of white ink! Check out the Economy Garment Bundle.
• f you’re serious about investing in apparel, a direct-to-film printer may be worth the investment. It allows you to print on nearly any soft substrate including athletic and performance materials. If this sounds like you, explore what the Roland BY-20 has to offer!
3. Stickers and Decals and Magnets: These are another popular item for political campaigns. Whether constituents want to show support for their candidate on the back of a laptop or on a refrigerator, we have ways to make that happen!
• Check out machines like the Roland BN2-20 that allow you to print and cut runs of stickers!
• Rowmark magnetic material, LaserMag, is another awesome option for creating custom campaign items that can be displayed right on the refrigerator!
4. Buttons and Pins: Along with the classic yard sign, buttons and pins have been a political tradition for decades. They are affordable, easy to distribute, and can be highly collectible. Offering a variety of sizes and designs, as well as bulk order discounts, can make these a go-to product for campaigns. Our sublimation pins are an awesome option! Don’t forget to offer lanyards, badge reels, and other practical accessories!
5. Mugs and tumblers for local rallies and fundraisers also move fast during political seasons. Stock up on the basics so you’re ready to supply the demand!
6. Anything your political supporter can imagine! Political supporters are starting to show their support for their candidate outside of the classic pin and yard signs.
For example, blankets for outdoor events, temporary tattoos for rallies, and even products featuring the candidate’s face are becoming more popular! And of course, who could forget a baby one-piece perfect for a politician’s photo-op while they’re on the campaign trail, kissing babies and shaking hands!
By staying ahead of these trends and offering high-quality, customizable products, your business can tap into the lucrative market of political campaigns. With the right approach, election season can become one of the most profitable times of the year for your personalization or sign company. So, get creative, stay informed about local political activities, and make the most of this opportunity!
